We may earn revenue from the products available on this page and participate in affiliate programs. Learn more ›
Patrons at the Emmet Ray whiskey bar in Toronto Friday found their drinks getting served up on metal coasters that were molded out of what was left of wrecked cars, according to a handful of social media posts.
The coasters were put to use by advocacy group Arrive Alive in an effort to make alcohol drinkers think twice about getting behind the wheel of their cars after tossing back brews on St. Patrick’s Day.
“This coaster used to be a car. That car never made it home,” was the message written on the coasters.
“Impaired driving remains one of the leading criminal causes of death in Canada,” said Arrive Alive program director Michael Stewart to Adweek. “We wanted to remind people, on the biggest drinking night of the year, that there are consequences to driving drunk—and remind them to use a designated driver, take transit or download The Ride App for a safe ride home.”
A study from the U.S. Centers for Disease Control in 2016 found that Canada’s percentage of fatal car crashes due to drunk driving was the worst out of 19 other wealthy countries, National Post reported.
