Due to the competitive nature of the automotive industry, it’s common to see carmakers take direct aim against some of their rivals to sway buyers—this is called a “conquest” incentive in dealer lingo. Currently, it appears Jaguar is working extra hard at trying to persuade owners and prospective buyers of the Tesla Model 3 to get them into I-Pace all-electric crossovers by offering up to $15,000 in incentives.
According to various tweets shared by seemingly self-admitted Tesla fans who appear to be knocking the deal-on-wheels, it’s made up of a $5,000 dealer discount, plus an additional $7,000 “Allowance Credit” and another $3,000 “Tesla Conquest” if you’re coming from a Model S, Model X, or Model 3.
That seems like quite the coupon for an I-Pace, which is Jaguar’s first-ever all-electric model that launched just last year with an MSRP of $69,850.
It’s also quite an obvious swing at Tesla owners, for which Jaguar has received a bit of hazing—but hey, at least it gets people talking.
Thus far, the I-Pace has scored positively among the press, scooping up several awards including European Car of the Year, as well as World Car of the Year. It features a dual-electric-motor powertrain capable of up to around 400 horsepower in total and 513 pound-feet of torque, bolstered by a 90-kWh lithium-ion battery.
However, a few factors are still working against the I-Pace when compared to its Tesla rivals as Jaguar doesn’t have a dedicated charging network like Tesla does. Additionally, the I-Pace isn’t available at all dealers with few said to be knowledgeable in servicing them.
h/t: Teslarati