Drive Wire: Alfa Romeo Is Adding Self-Driving Tech To The Giulia

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Although the Alfa Romeo Giulia has still yet to hit production, the Italian automaker is now claiming the new Giulia sedan will come equipped with self-driving technology. The system will allow drivers to travel at highway speeds nearly input-free, much like the system used in the Tesla Model S. It’s an interesting move from a company whose reputation in the US at least is based on elemental, simple motoring, not necessarily technological innovation. Also, Alfas in North America are fighting against a perception of quirkiness, if not outright unreliability, so a high-tech approach with a new sports sedan is a bold task. Either way, we’re looking forward to the undeniably sexy Giulia’s super-sexy launch, still slated for later this year.