Listen to the Chill Beat of Chevrolet India
Forget “Like a Rock.” This is a brand anthem.
Swelling strings, a pulsating tabla beat, synthesizers and sweet four-part harmony. Is it the theme from the latest Bollywood smash? An entry into the burgeoning genre of South Indian music-inflected dream pop, à la Humeysha? The soundtrack to the fever dream I had after obliterating four plates of saag paneer at a $7.95 all-you-can-eat buffet?
No, it’s a brand anthem for Chevrolet India. It’s lush, glorious and soothing, nothing like the brash rock-and-roll Chevrolet uses to sell cars in the U.S. If Monday has you down and Tuesday doesn’t offer much hope, relax into this arrangement of “Jab Chale, Chevrolet” and marvel at the sheer number of Hindi words that rhyme with “Chevrolet.”
Smile, and remind yourself that somewhere, birds sing, palms sway and Chevrolet knows good pop—it just doesn’t know it here.
